Set up to be measured
Conversion tracking wired up before a dollar is spent. Without it you're guessing, and the platform is happy to let you keep guessing.
Campaign Management
Impressions don't pay staff. Customers do.
Plenty of agencies will show you a chart going up and to the right. The only numbers that matter are what you spent, how many people got in touch, and what each one cost. That's the report you'll get.
Get a free 15-minute auditWhat you get
A budget that's actually being watched.
Ad platforms are very good at spending your money. Left alone, a campaign quietly drifts toward whatever is cheapest to show, which is rarely what sells.
Aimed at your actual area
Radius targeting that reflects how far someone will genuinely drive for what you sell. A surf shop and a plumber do not have the same map.
Reported in English
Monthly: what went out, what came in, what it cost per lead, and what we're changing next month. One page. No dashboard homework.
Straight answers
What we won't do.
Paid ads are the easiest place in marketing to waste money convincingly. Some of this is about what we refuse to sell you.
See retainer pricing- We won't run ads to a page that can't convert. Fix the landing page first, or don't spend.
- We won't take a cut of your ad spend. Flat fee, so we have no reason to talk you into a bigger budget.
- We won't promise a number. Anyone guaranteeing you leads before seeing your business is guessing at best.
- We won't hide the account. It's yours, in your name, and you can look at it whenever you want.
Questions
The things people ask first.
Is the ad spend included in the fee?
No — and be careful with anyone who says it is. You pay the platforms directly for your ad spend, on your own card, so you can see every dollar. Our fee covers managing it. That separation is deliberate.
How much should I budget for ads?
For most local businesses here, $500–$1,500 a month is enough to learn something real. Below a few hundred the platforms can't optimize and you're mostly buying noise. We'd rather tell you to wait than take a retainer to manage a budget too small to work.
Google or Facebook?
Depends on whether people are already searching for what you sell. If they type "emergency plumber near me," that's Google. If they didn't know they wanted it until they saw it, that's Meta. Often it's both, weighted.
What if it isn't working?
We'll tell you, in the monthly report, before you have to ask. Sometimes the answer is that paid ads aren't the right lever for your business yet — and we'd rather say so than keep billing you to find out slowly.